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Together with DUUST rally riders and photographer Łukasz Ziętek we have prepared new image campaign for Diverse Extreme Team Dakar 2019 Collection.
Striving for perfection takes time. For those who strive, time flows differently. A real artist sets their own limits, surpassing those limits with every waking hour. When you put your car in our hands, you get more than a promise of quality... you get wisdom, passion, commitment, and time. Only a harmonized team, of experienced professionals, is able to grasp time... reverse it, as if nothing had ever happened.
New Back to school campaign for Go Sport. Media Ready has produced video content and in store materials, posters and OOH.
Local dealership MINI Premium Arena in Łódź, together with Wilki Łódzkie (Wolfs of Łódź) – the local American Football League team, aims at breaking the stereotype of MINI being a car only driven by women, by showing a different aspect of the MINI.Filmed in black and white with a voiceover supplied by Parkinson, who describes the vehicle with qualities of confidence, power, respect and responsibility, the spot appeared online and in cinemas.
During shooting BLIK TV commercial (directed by Szymon Pawlik) we have prepared series of short films for Youtube. Our responsibility was directing and shooting.
Agencja: Change Serviceplan
Holistic News is a place for intriguing debate and a platform where ideas are challenged regardless of political views, social status or geographical location. We also took a holistic approach, starting from idea to final execution and variety of formats that suit different online channels (landscape youtube video, desktop and mobile FB content, instagram square video, boomerangs etc.)
Creative director of the creative agency CHANGE/Serviceplan. Twenty years of experience in the advertising industry. Among his achievements are 70 awards from advertising festivals (including 3 from Cannes Lion Cyber, New York Festival, Grand Prix GoldenDrum, Eurobest, Epica, 20+ KTR). Two-time juror at the Cannes Lions Festival. He received the Young European Creative Award In 2007 given by the Art Directors Club of Europe (ADC*E). Co-creator of the communication platform ‘Go for more’ for the CCC brand.
In his private life, he’s an adventure rider who recounts his motorcycle adventures in his blog rafendafen.com.
Six years of experience as a director and camera operator in advertising productions, internet content as well as more ‘artistic’ cinema and short fiction etudes, including a short film nominated for best picture at The Young Cinema Competition in Gdynia and the Montreal festival. From the start, he has combined creative roles with the job of producer – initially in small productions and then three years in ATL productions. He built the video production department at JWT Warszawa ‘from scratch’ for such clients as Mazda, Shell, Wedel and Nestle.
Privately – a lover of automobiles (starts in amateur races, single-handed preparation of cars for starts), traveling, good music and cinema.
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